Let's get acquainted
🧙 Word wizard by day, latte enthusiast by … well, all the time. ☕
Hi, I'm Andrea, and I turn ideas into engaging content—let's get the plot started.
In short, I’m an advanced copywriter and editor with excellent written and verbal communication skills. I have a way with words—from witty headers and captivating captions to articles full of personality. Most of my time is spent editing editorial content; writing original content; managing freelancers who work on improving site content; and strategizing ways content can outshine, outperform and outlast. Needless to say, I live in a “content” state of mind.
I understand the importance of producing editorial pieces that become valuable marketing assets and I'm well aware that powerful copy alone is not enough—SEO keywords, headers, hyperlinks and more—all play a vital role in how well content performs. At the end of the day, bona fide content that is authentic and genuine is the goal, and high engagement is the perk.
I bring professional experience from a full-service digital marketing agency, a dynamic start-up, and a diverse freelance writing and editing career. Currently, I work full time as an Assoc. Editor for Viator—the world’s largest marketplace for travel experiences—and a company that falls under the Tripadvisor umbrella. I also contribute my free time to nonprofit organizations like the American Red Cross as a journalist because I enjoy casting a light on those making positive impacts in their communities and I seek to help others when and where I can.
In my free time, I enjoy reading; writing prose and poetry; drinking pistachio milk lattes like it's nobody’s business (yes, they really can milk anything nowadays); and walking on the beach with my pup, Bowie, named after the great David Bowie.
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