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Tech · Beauty · Fashion · Food & Bev · Travel
Eight years of content marketing, copywriting, copy editing, and strategy across tech, beauty, fashion, food and beverage, and travel — campaigns run end to end with Product, Engineering, and Data Science. Recently: LLM evaluation frameworks and editorial guidelines for Meta and Tripadvisor, shaping content for billions of users — while holding a high standard for from-scratch copywriting.
Print Media
Six features written for Santa Barbara Life & Style — homes, hotels, restaurants, and the people behind them.
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Home Sweet Home
House of Honey founder, Tamara Kaye-Honey, opens the doors to her Montecito home.
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Montecito's Little Slice of Paradise
Inside The Paraíso Collection's Villa Magnolia: a retreat of refined elegance.
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La Dolce Vita
Ospi Montecito — where the Italian Riviera and Central Coast collide.
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More Than Skin Deep
Founded by the family behind Kiehl's, celebrity-loved Retrouvé combines ingredients sourced from the family's Malibu farm.
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Basque Cuisine Meets Modern Craft
Acclaimed chef Dom Crisp brings his Basque-inspired cuisine to Santa Barbara at Dom's.
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But First, Coffee
Welcome Coffee Co. founder June Habib on growing a business, coffee cupping, and cultivation.
Public Relations & Journalism
Donor and volunteer profiles for the American Red Cross, Central California.
- American Red Cross
How Blood Donor Jessica Steele is Helping Save Lives
After witnessing the lifesaving impact of blood donations firsthand, Jessica Steele is paying it forward, one donation at a time.
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Serving With Purpose: Bob Strojek's Red Cross Legacy
Nearly a decade of volunteer service has made Bob Strojek a trusted leader in disaster preparedness.
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Jené D'Ambrosio: A Clothing Collector Committed to Compassion
As a business owner and American Red Cross board member, Jené D'Ambrosio is making compassion part of her life's work.
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Helping in Crisis: A Couple's Impact on LA Fire Relief Efforts
In the aftermath of the Los Angeles wildfires, Miller and Christin Newlon joined forces to support survivors on the front lines.
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Digital Media & Site Content
Written for Viator
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Top Natural Wonders for Stunning Instagram Photos
Did it really happen if there's no Instagram photo to prove it?
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Travel Like Wednesday Addams at These Gothic Destinations Around the World
Warning: the following destinations are both grimly divine and enchantingly Gothic.
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Ways to Spend Christmas Around the World for Every Type of Traveler
Because — like snowflakes, sugar cookies, and holiday sweaters — not all travelers are the same.
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Famous Scary Movie Towns Around the World
Lights, camera, screams. Grab your broomsticks and your flashlights — it's time for a real-life scary movie marathon.
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Customer Relationship Management
Marketing Emails
Andrea has experience partnering with notable companies such as Klover, Chime, and others to provide CRM email copywriting services. She specializes in writing fun, engaging emails with a distinct brand voice that resonates with younger consumers.
Samples available on request — client-confidential work.
Kind Words
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Andrea is an amazing copywriter and dedicated marketer. She is committed to business results, collaborative partnerships, and making a difference in the organization.
Nathaly Salinas Marketing Director, Fintastic -
Andrea is an incredibly talented writer and marketing professional. She is skilled at content strategy and adept at developing media-ready collateral.
Jonathan Castillo Program Manager, USPS -
Andrea is an incredible copywriter who is dedicated to bringing marketing communication to life.
Andy Dosev Senior Recruiter, Aquent Talent